About:

Each February, over 50,000 dental professionals (dentists and dental technicians) travel to Chicago to attend national conferences and tradeshows. With that many potential customers in one place, there is a huge educational and selling opportunity for Jensen Dental, who plans, promotes and executes a large dental education day of their own. Jensen Dental’s all-day event attracts close to 600 people and sets the tone for sales numbers for the year.

THE CHALLENGE:

In Three Months Time:

• Fly to Chicago to scout/photograph possible event locations. Create interactive floor plans based on information obtained.
• Design/develop a logo and brand that would efficiently convey the overall theme of the event.
• Design/develop a twelve-page promotional website
• Design/develop print collateral including, but not limited to :
• Event program
• Posters and event banners
• Name tags with lanyard
• Promotional advertisements
• Faxable and emailable flyers
• Product kiosks
• Product sales sheets
• Consult with the Jensen Dental marketing department on layouts for both the daytime educational event and the evening cocktail party.
Coordinate with printing house to process, print and transport all the collateral to the event.
• Consult and help the marketing department on location before, during and after the event.
• Act as the Event Photograph

THE RESULT:

Each year the event sells out weeks before the show. Close to 600 people attended 2008’s event, a record number for Jensen Dental as their annual attendance rises each year.

The promotional advertisements I created were accredited in the volume of unsolicited phone calls received. Attendees comment each year that the show has a unified look and feel to it and the atmosphere created by the marketing department is unparalleled. This kind of event has been and continues to be a cornerstone of the unique education Jensen Dental provides its customers.

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