About:
Like with many companies, attendance at tradeshows are an essential part of the Jensen Dental’s marketing mix. In only a few days, tradeshows provides advertising, education, public relations, and increased sales opportunities. Jensen Dental participates in most industry events ranging from large and small tradeshows to conferences and symposiums.
THE CHALLENGE:
Standing Out In a Crowd
Jensen Dental wanted to create an impression consistent with their corporate identity, so that attendees would easily associate products with the company name. My major challenges were to design a functional and eye-catching booth for large tradeshows and product-specific portable pop-up banners for the smaller shows.
THE SOLUTION:
Tradeshow Booth
Jensen Dental’s marketing team and I knew the actual tradeshow booth design must not only attract attention, but it had to be functional as well. We went with an open-floor concept, which offered 360° accessibility to allow visitors the ability to move around freely. Built-in lecture and demonstration areas gave attendees a reason to come to our booth. For visuals, I used both height and strong, simple branding to stand out in on the floor.
Portable Banner Stands
The best plan of action was to have individual pop-up banners for each of the products that Jensen Dental manufactured and distributed. I kept it simple, giving the banners a unified look through Jensen Dental’s effective and impactful black and gold branding. Using a circle element on each of the banners displayed a strong branding image of each product line. The tradeshow banners provided a nice backdrop for product displays and easily decorated a small seminar room.
THE RESULT:
Dental technicians across the industry, customers or not, became accustomed to seeing a strong Jensen Dental’s presence at tradeshows and events and the Jensen Dental name became synonymous with quality and reliability. The functional tradeshow banners were at high request and shipped out often for events across the nation. Jensen Dental’s staff praised the easy of assembly and vibrant, impactful design and color scheme. Shortly after introduction, customers referenced Jensen Dental’s recognizable booth theme, which stood out amongst the crowd.
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