About:
Jensen Dental is a leading manufacturer of precious metal dental alloys in North America. The company prides itself on its history of high-quality products, top-notch customer service, and unparalleled technical support. Their market is a growing number of dental laboratories and operatories.
THE CHALLENGE:
Effective Marketing Support!
Jensen Dental wanted to find a way to offer valuable marketing support to their large accounts. At the same time, they were looking for more ways to secure a certain level of business with those accounts. The piece had to be simple and cost-effective. The first lab needed their sales sheets printed and in Florida in just five days!
THE SOLUTION:
Locked-In, Multi-Use Template!
I quickly developed a cost-effective, double-sided sales sheet template that any dental lab could use to market their services to prospective dentists. The sales sheet marketed Jensen Dental alloys and the lab's services at the same time. To draw the dentists in, I used engaging imagery on the front side of the piece. On the back side, I listed the Jensen Dental Alloys that the lab used along with each alloy’s features and benefits. A local printing company was able to process, print and ship the piece in just two days.
THE RESULT:
By getting the dentists to ask for Jensen Dental Alloys by name, both the lab and Jensen Dental were able to grow their bottom lines and increase brand recognition. The lab was able to get the dentists to order premium crowns by promoting the value proposition. Jensen Dental benefited from dentists recognizing alloys by brand name, rather than classification; i.e.: composition, strength, color. In addition, by getting the lab to put which alloys they offered in print, it locked them into ordering from Jensen Dental at a certain level to maintain their inventory.
The sales sheet template went on to be an effective marketing tool for several of Jensen Dental’s large accounts.
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