About:
Cosmetic Dentistry of Concord is a family-owned dental practice located in Concord, New Hampshire. The practice is dedicated to the art and science of enhancing a person’s smile, oral health and wellness through preventive and restorative dentistry.
THE CHALLENGE:
Dental Visits Can Be Enjoyable!
The truth is that no one really enjoys going to the dentist. Still, Cosmetic Dentistry of Concord wanted to brand their practice as a comforting and enjoyable experience. They wanted their logo to enforce the use of state of the art equipment, and make the viewer feel like one of the family. Their last request is that I did not use common dental imagery. This meant no Mr. Happy Dancing Tooth or toothbrush with a smile.
THE SOLUTION:
Nature + Artistry = Calm
Many cosmetic dentists see themselves as artists, therefore, I started experimenting with artistic and naturalist imagery to bring about the desired effect. After an initial review, the practice quickly focused on my designs which depicted tranquil ripples in the water. I used abstract marks to give the logo the artistic quality that the practice prides itself on. This approach seemed to work well as the imagery was a subtle nod to the practice’s rural location in beautiful New Hampshire.
THE RESULT:
The practice was overjoyed with the finished product. They commented that the logo looked both professional and inviting. They predominately displayed the logo on all their marketing materials, including their website. The practice received very positive feedback from their clientele.
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